The State of Aussie Retail Behaviour 2024

Insights from 1,000+ Australian shoppers
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About the report

This report is based on a comprehensive survey conducted with over 1,000 WeMoney members during November and December 2024. The survey captured detailed insights into consumer behaviours, preferences, and attitudes toward the retail industry in Australia. Respondents were asked about their shopping habits, economic concerns, and the role of technology, including AI, in their purchasing decisions.

We aim to provide actionable insights that reflect current trends and equip retailers with the knowledge to navigate an evolving market.

40+ pages
1,000+ Survey participants
AI Sentiment Analysis
Industry research

Key themes

Cost-of-Living Pressures
Rising costs have significantly reshaped consumer habits, with over 85% of Australians adjusting spending patterns by cutting back on non-essentials and delaying major purchases.
Change in spending habits
Essentials like groceries and fuel dominate increased spending, while discretionary categories such as electronics and clothing are on the decline.
Value-Driven Loyalty
Amid economic challenges, pricing and perceived value for money remain critical in maintaining brand loyalty across consumer segments.
Digital Discovery's Rise
Social media platforms, especially short-form videos, are transforming how Australians discover and research products, influencing purchasing decisions for over 60% of consumers.
AI’s Growing Influence
Nearly 38% of Australians have embraced AI for shopping insights, with a majority anticipating even greater reliance in the future.

Get in touch with us

If you have questions about the study or would like to give us a follow on social media, we'd love to connect!

research@we.money

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