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28 July 2025

Budget Direct & HCF crowned Australia's best insurers in WeMoney's Financial Services Awards.


Pictured: WeMoney presenting the awards to the Budget Direct team.

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Australia’s leading social financial wellness platform, WeMoney, has announced its ‘best of the best’ insurers for 2025 in the annual WeMoney Financial Services Awards.

Budget Direct was recognised by the judges with the most prestigious award in the program, ‘Insurer of the Year’, alongside category awards for Car Insurance and Home & Contents for Digital Excellence and Value.

Not-for-profit health fund HCF was awarded ‘Health Insurer of the Year’ for excellence across all aspects of their health insurance offering. HCF also won category awards across Life Insurance and Income Protection, and has done so consecutively for the past four years.

Jonathan Kerr, Chief Growth Officer, Budget Direct, said “Budget Direct is Australia's most award-winning general insurer but winning WeMoney's "Insurer of the year" is particularly special as it shows, when we are independently compared with our competitors, Budget Direct is once again ranked #1 and we really do have Insurance Solved for Australians.

Kevin Keane, HCF Chief Operating Officer, said: “We’re proud to be recognised by WeMoney as Health Insurer of the Year and for Best Income Protection Insurance (Direct) for the fourth year running. As Australia’s largest not-for-profit health fund, we’re focused on value that actually benefits our members – not shareholders. These awards show we’re delivering affordable, reliable cover that supports Australians to take control of their health and financial wellbeing.”

WeMoney Founder & CEO, Dan Jovevski, said: “These awards spotlight the insurers who are truly putting Australians first by delivering exceptional value, service, and digital innovation. At WeMoney, our mission is to help members identify trusted insurers who offer genuine protection without breaking the bank. The winners of our 2025 Insurance Awards have demonstrated they understand what modern Australians need: accessible, affordable coverage backed by outstanding customer service. We're proud to recognise these industry leaders who share our commitment to improving financial outcomes for everyday Australians.”

Pictured: WeMoney presenting the awards to the HCF team.

WeMoney’s awards program attracted submissions from well-known insurers, including Budget Direct, HCF, Youi, NIB, HBF, Medibank, and others, who battled it out to be recognised as leaders in their sector.

The awards program was supported by a panel of independent judges with diverse backgrounds across insurance, fintech, venture capital, investments and lending.

As demand from WeMoney members to identify trusted brands continues to grow, there will be a broader set of awards launching in the coming months.To learn more about the awards and winners: https://www.wemoney.com.au/financial-services-awards

Learn more about the WeMoney Awards

The WeMoney Awards celebrate the 'best of the best' brands in Australia.

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